About
Built in Singapore, for Singapore service businesses.
We are not a global AI startup with a Singapore landing page. We are an operator-led product built for SG SMEs first, the rest of ASEAN later, and never the West.
Founder story
Why this product exists.
Jim Ng is the founder of Best Marketing Agency, a Singapore digital agency serving roughly 27 active SME clients across clinics, salons, F&B, fitness, and professional services.
After a decade of running paid ads for SG service businesses, one pattern showed up over and over: clients spent S$2,000 to S$10,000 a month generating phone calls that nobody answered.
The math was brutal. Clinics losing after-hours enquiries to whichever competitor picked up. Salons missing weekend booking windows. Tuition centres ignored at 9pm when parents actually had time to call. Best ad targeting in the world doesn't matter if your front desk is offline.
The technology to hold a real, natural Singapore phone conversation has finally arrived. Ah Va answers on the first ring, every time, day or night. She never puts a caller on hold, never sends them to voicemail, never calls in sick, and never takes leave. She books the appointment while she is still on the call. So we built her for SG service businesses, where one missed call is one customer gone to the shop down the road.
Builder profile
Jim Ng
- Founder, Best Marketing AgencySingapore digital agency, ~27 active SME clients
- Owner, Singapore Florist (SGF)Established Singapore florist, run hands-on as owner
- Shareholder, Justswim SG and IDSwim-school operations across Singapore and Indonesia
- Operating modelSingapore-based, AI-augmented operations, ASEAN-only focus
Positioning
Why a Singapore-only product.
Almost every voice AI tool you can buy today is American, built for American customers, trained on American English, integrated with American booking systems. The Singapore market deserves better than a re-skinned import.
She speaks Singapore, not California
Your customers switch between English and Mandarin mid-sentence, speak Singlish, and call with every accent in the region. Ah Va is built to follow real Singapore conversations, so callers get understood instead of asked to repeat themselves. We keep sharpening her on real Singapore calls, with consent.
Built for PDPA from day one
Your customer data stays in Singapore, is encrypted, and is kept only as long as you need it. We built Ah Va to clinic-grade privacy standards from the start, so a regulated business can use her with confidence.
Operated by Best Marketing Agency
Best Marketing Agency Pte Ltd (UEN 201936773M) is the operating entity. BMA has served 146+ Singapore SMEs across 43 industries and driven S$33M+ in client revenue. VirtualAssistant SG inherits that operational discipline.
Local integrations, locally relevant
Google Calendar, Outlook, Calendly, WhatsApp Business, PayNow. We build custom integrations to your existing clinic, salon, or studio software within 5 working days. We won't pretend Salesforce is the standard for SG SMEs.
Operating principles
How we run the business.
- Operator-led and self-funded. Built and run from inside an SG agency with real client revenue, not from outside investors looking for an exit.
- Singapore-only until 2028. ASEAN expansion only after the SG product is unambiguously best in market.
- Lean and remote-first. We are a Singapore-run, remote-first team. Every dollar goes into the product and customer ROI, not office overhead.
- Quality over speed of logo count. Our first three deployments are with our own brands and one premium client. Public launch only after 90 days of measured ROI.
Legal entity
Who you are buying from.
VirtualAssistant SG is operated by Best Marketing Agency Pte Ltd, UEN 201936773M, a Singapore-registered company. We are not GST-registered. Invoices are issued in SGD, payable via PayNow UEN, bank transfer, or credit card.
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